Digital Communication and Media

Digital Communication and Media Track

As economic and social interaction increasingly moves online, new careers in digital communications and media are rapidly emerging. This track is focused on preparing students for careers in areas such as social media management, marketing, public relations and other fields. Students gain a wide range of skills, including social media or communications theory, digital media production, and marketing and analytics.

This track pairs well with the core skills from majors in the School of the Arts or English. Students interested in PR, marketing or activism from programs such as Global Public Health, Environmental Studies or Economics may also find this track of interest.

Careers

Internships and job titles of recent graduates include:

  • Marketing and Branding Associate (NBC News)
  • Content Curator (SiriusXM)
  • Production Assistant (ESPN)
  • Innovation Analyst (BlackRock)

Pathway Requirements

One course in social media or communications theory:

  • DIDA 220: Critical Practice in Social Media
  • LING/ANTH 380D: Digital Communication
  • SOC 480X: Social Media: Identity Wonderland
  • WRIT 345: Reading and Writing Blogs

One course in media production:

  • ARTS 265: Digital Photography
  • ARTS 268: Intro to Digital Art
  • DIDA 265: Web Design
  • DIDA 280M: Intro to Digital Media
  • DIDA 380J: Data Journalism
  • WRIT 344: Writing & Producing Podcasts

One course in marketing, analytics, and communication:

  • DIDA 380D: Digital PR and Crisis Management
  • DIDA 380R: Digital Market Research
  • DIDA 380J: Data Journalism

Example Coursework

Courses in bold are double-counted between the major shown and DIDA.

DIDA Requirement

(General)

 Production Focus

Marketing/PR Focus
Programming HARP 150 HARP 150 HARP 150
Statistics DIDA 130 DIDA 130

DIDA 130/MATH 147
Intro Elective DIDA 220 DIDA 265/ARTS 268 DIDA 220
Free Elective DIDA 280M DIDA 280M DIDA 380J
Upper-level Elective WRIT 341* DIDA 345 WRIT 341*
Methods DIDA 325 DIDA 325 DIDA 325
Capstone DIDA 426 DIDA 426 DIDA 426